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Cleveland Cavaliers Go ‘All-In’ On Mixed Reality After Embracing Hololens

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In October 2016, two months before the Cleveland Cavaliers announced a $140 million renovation plan for Quicken Loans Arena, the team’s chief information officer, Michael Conley, was at a leadership conference in London eyeing a mixed reality technology that he thought would set the project off right.

The product, built by a company called Taqtile, would bring the renovations to life through a hologram that would create a 3D rendering of the renovated stadium for stakeholders and potential investors to explore.


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